Segment + Refersion

Segment provides the customer data infrastructure that businesses use to put their customers first.

Features

  • Data Integration, our Connections product — Collects a complete understanding of each user from all customer-facing interactions, whether on web, mobile, your servers, or cloud applications like CRM and payments. Decouples data collection from integration, so you can use a common understanding of your users in each tool your team uses.
  • Data Governance, our Protocols product — Ensures all data you collect and activate is high quality using tooling to define, validate, and enforce a data spec across your organization. With Protocols, you can protect the integrity of your data and the decisions you make with it.
  • Audience Management, our Personas product — Gives your data a brain. Personas, our customer data platform alternative, consolidates all unique customer touch points into a single profile of a customer. From there you can identify what matters most to each user with audiences and computed traits, and build individualized experiences for each user.

Why Segment?

Segment provides the customer data infrastructure that businesses use to put their customers first. With Segment, companies can collect, unify, and connect their first-party data to over 200 marketing, analytics, and data warehousing tools. Today, thousands of companies across 71 countries use Segment, from fast-growing businesses such as Atlassian, Bonobos, and Instacart to some of the world’s largest organizations like Levi’s, Intuit, and Time. Segment enables these companies to achieve a common understanding of their users and make customer-centric decisions.